Ep 001 - The 4 Step Action plan to get into productivity in 30 days or less

If you are just starting our, or in a slump, this is the easiest way to get into action right now.

Whether you just got your license or you're a few years in and the deals have dried up, this works. It's been tested with hundreds of agents and it’s as close to a guaranteed path to traction as you're going to get in this business.

Here’s the game plan.

Step 1: Start Direct Messaging Daily With a Goal in Mind

If you’re starting with no budget, no listings, and no pipeline, your phone is your lifeline.

Open your social media apps—Instagram, Facebook, TikTok, wherever your people are—and send personal DMs. The goal here is to tell people you just got into the business and that you’re serious about helping a specific number of clients this month.

Here’s a simple message that works:

“Hey [name], I know we’ve never really talked professionally, but I wanted to share something. I just got my real estate license and I’m looking to help 3 families buy or sell a home in [your city] in the next 30 days. If you or someone you know has questions, I’d love to help. I’m learning more every day and happy to be a resource.”

Don't try to act like you've been doing this for years. Be real. Most people will respect the hustle. You already know more than 90% of the public about real estate just by getting your license.

Aim for 15 messages a day minimum. If you can do more, do more.

Step 2: Call Every “Dead Lead” You Can Get Your Hands On

Every brokerage has a stash of old leads collecting dust. Ask your broker if you can work those leads. Most will gladly hand them over.

Here’s what to say when you call:

“Hi, my name is [your name] from [brokerage]. I just joined recently and was talking with my broker. They mentioned you had inquired about a property a while back, but it looks like we never really connected about your goals. Are you still planning on making a move this year?”

The reason this works is simple. It’s honest. You’re referencing a real conversation you had with your broker. That line—"we were talking about you earlier”—triggers curiosity and attention. And you’re not pretending to be something you’re not.

From there, let the conversation go naturally. If they say they paused their search, ask why. Ask what changed. Ask what would need to happen to get them moving again. Talk to them like you would a friend, not like you're reading off a script.

You don’t need to know everything. You just need to start the conversation.

Step 3: Host Open Houses Five Days a Week

This is where the real momentum kicks in.

Every day for the next 30 days, find an open house to host. Talk to your team, your office, your brokerage—anyone with a listing—and offer to host it. If it’s vacant, even better. Tell them you’ll use their signs, give them full credit, and even pay them a referral if you convert a client.

You’re not doing this for branding. You’re doing this for conversations. Here’s what happens when you show up every day:

• You build visibility in the neighborhood

• You get face-to-face with buyers and sellers

• You have natural opportunities to follow up

Even if nobody shows up to the open house, it’s still a win. Why? Because you’re going to knock on doors before the open.

Walk the neighborhood and say:

“Hi, I’m [your name], a local agent. I don’t know if you’ve seen the signs, but I’m holding your neighbor’s home at [address] open today. I’d love to get your feedback if you have a few minutes.”

That’s it. No pressure. No pitch. Just open a door to a future conversation.

Step 4: Post Two Short Videos Every Day About Your Niche

Pick a niche. Not a broad one like “real estate”—get specific. Luxury townhomes in San Diego. Waterfront condos in Fort Lauderdale. Single-family homes under $500k in Austin.

Whatever your niche, own it. Create two one-minute videos a day about it and post them on every platform. Talk about:

• Homes that sold this week

• New listings that caught your eye

• Communities you recommend

• Price trends in your market

• Common questions buyers are asking

People don’t hire the agent who knows everything. They hire the agent they see the most. If your feed is full of helpful, specific content in your niche, people will assume you’re the expert.

The goal is not to go viral. The goal is to stay top of mind with the people who already follow you—and for their friends to start noticing too.

Put It All Together: The 30-Day Plan

Here’s what your next 30 days look like:

• 15 DMs per day to people in your network

• Call leads from your broker daily using a simple, honest script

• Host open houses five times a week and knock doors around the listings

• Post two short-form videos daily in your niche

If you do this for 30 days straight, it’s not a matter of if you get business. Something will happen. Conversations will spark. People will refer. Buyers will show up. A neighbor will be curious.

This plan works because it removes the guesswork. It removes the waiting. And it removes the fear of not knowing what to do next.

Most agents fail because they spend more time thinking about what they should do than actually doing it. This is not complicated. It is not flashy. But it works.

Momentum in real estate is everything. You can’t fake it. You earn it.

This plan helps you earn it.

When you show up every day with this kind of energy, people notice. Other agents notice. Your family notices. Most importantly, the people in your market notice.

You’re not just “in real estate.”

You’re in the game.

And it only takes 30 days to prove it.